Thoughts on Pricing

Thoughts on Pricing

Thoughts on Pricing Your Home

Overpricing in relation to the current market could be costly!

You will lose the excitement that a new listing generates.

Realtors are working with buyers who have seen what is currently on the market and are waiting for something new to be listed.  Therefore, the most activity will take place in the first 30 days of a listing.  Your home will probably receive its highest and best offers during this time.  After that initial period, the only people to look at your home will be new buyers in the marketplace.

You will lose the most qualified prospects!

Buyers will not just “make an offer” because they probably will never see your property.  They will view the properties that are priced within their purchase power range, knowing they cannot afford anything above their price range.

Overpricing helps sell other, more competitively priced homes first.

Your home may be used to demonstrate the good value of other properties.  Your objective should be to enter the market in a position that will attract prospects, not drive them away.

Your home may become stale on the market.

Prospects may wonder why it has been on the market so long or if something is wrong with the property, even after you lower the price.  You may even have to settle for less than market value.  A house takes on a reputation surprisingly fast, so don’t wear out your welcome on the market.

You lose a strong negotiating position when your house in on the market a long time, both financially and mentally.

Prospects will not “rush” to make an offer on an overpriced property and you may feel compelled to accept less when they finally do.

If you do get an offer, the contract may fall through because of appraisal problems.

The lender must justify the price to the market.

Contact Information

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Tom Randall
Tom Randall Real Estate Team Keller Williams Ames
517 Grand Avenue, Suite 103
Ames IA 50010